Business Ethics and Hospitality

Question: Discuss about the Business Ethics and Hospitality. Answer: Introduction Under the continual changing environment in competitive business, organisations are always recommended to come up with several advanced avenues to stay ahead in respective sectors. The invention goals are always encouraged for the business organisations, in order to achieve sustainable growth in the competitive markets. The goals of the managers in the hospitality and tourism sector are involved with responding to the collaborative relationships locally. However, many organisations are there to consider environmental values as the keys to their successes in modern era hospitality business. Dubai is mainly in the tropical climate that is predominantly based on desert area. Dubai has been suffering from the carbon footprint and this country uses large natural resources. The process of urbanisation creates environmental issues, however, they face scarcity in water, food and building materials. This study has focused on these issues analytically through the activities of Grandiose Resorts and SPA, a widely acknowledged hospitality centre in UAE. Recommendations have been given at the end regarding environmental issues of Grandiose Resorts and SPA and an overall conclusion has been provided in the final section. Grandiose Resorts and SPA is working on hospitality sector and this resort has 250 rooms that contain 1 presidential suite in main building and 2 royal presidential suites that provide bird view and tiger enclosure. This resort includes 50 deluxe rooms and 197 superior rooms. This resort is 20 floors in main building and it is located on Jumeirah beach road, UAE. This resort has the features of 2 restaurants, roof top bar with organic herb garden with a butterfly garden. There is pools and game room in the hotel. This resort has the special facility of hunting which is not real and the people can have experience of private beach. Impact and Implications of Ethical and Moral Issues at Grandiose Resorts and SPA The hospitality industry is largely based on the ethical and cultural resources and the hospitality industry engages interacting with the natural system. The practitioners of hotel industry use to ascertain the importance of implementing the ethics and keep developing them to ensure the improvement goals for the hospitality sector. As per the discussion of Collins (2012), tourism has emerged as one of the top industries in last few years. This industry has driven up the global economic growth radically and increased diverse opportunities for the practitioners. With the development of this industry, countries around the world had been able to take part in it either as the source market or as the tourist destination. However, the entire industry is usually operated within a complex environment. This complex environment is often found endorsing negative environmental and social impacts for the businesses. Grandiose Resorts and SPA is a widely recognised tourist destination in UAE, which is visited by numerous people every year. It has earned major acclamations in the competitive markets of his sector and has flourished globally. Grandiose Resorts and SPA has acknowledged the environmental considerations into their ethical values, which have provided them a recommendable goodwill in the market. The energy saving policies they endorsed at their restaurants, bar roof top or all along the hotel property have let them contribute to society at major scale. People within the society have also acknowledged their contribution widely, which had given them a massive drive in the competitive market. Grandiose Resorts and SPA has enabled an advanced waste management system in their organisation, which have again brought them extensive customer loyalty. They have addressed an advanced technology to extract fertilisers from waste food and also recycle them to produce foods for the fishes, animals or the birds inside the hotel. It has been considered as a major step to save the natural resources. The hospitality industry has also expressed their major concern on the animal and aqua lives as well, which had brought them enormous goodwill from the nature lovers along with the conservators (Talib, Rahman Qureshi, 2012). These moral issues have led them much ahead in the business in comparison to their competitors. According to Ferrell, Fraedrich, Ferrell (2012), Grandiose Resorts and SPA has played a major role in saving the aqua live by installing a grand tank for the fishes in their resort. They have also propagated public awareness on the aqua lives, and other sea animals which ha d provided them with a massive plight in moral consideration issues. Principles of Ethical Decision-Making and its Applications on Environmental policies of Grandiose Resorts and SPA: Ethical decision-making approaches are highly prioritised in this modern era of hospitality business. Most of the organisations in this sector have enabled their management to follow the guidelines of ethical considerations in order to sustain in the competitive markets for long-term. Most of the decision-making methodologies in the hospitality sector are based on two fundamental approaches, such as Deontology and Teleology. The approaches in the decision-making methodologies of the managements of the business organisations are liable to lead the loyalty through a large-scale consumer satisfaction (Hartman DesJardins, 2011). Grandiose Resorts and SPA has enabled both these principles in action while ensuring their decision-making methodologies. This organisation has considered all the needful actions under considerations related to the principles of Deontology and Teleology. However, they are not limited to implicate the service options only, they also have aligned them with the present scenario of the business. They have considered diverse factors under control, such as environment, marketing, and people. These factors had been found liable to address the fundamental needs of this sector from the large groups of consumers. Grandiose Resorts and SPA has addressed another framework to be considered in their ethical decision-making process, which were proved as highly effective for the growth of their business. They have followed a Venn diagram that is liable to consider all the needful factors in action. According to Easterby-Smith, Thorpe, Jackson (2012), ensuring all these three responsibilities in action provide the opportunities to the hospitality organisations to gain massive loyalty among the consumers in a society. Figure 1: Venn diagram of Corporate Social Responsibility (Source: Hooley, Wellens, Marriott, 2012) The ethical responsibilities followed by Grandiose Resorts and SPA, under the Venn diagram, had considered several environmental issues. They have planned fruitful designs to save the marine lives and conserve them for the benefits of mankind. They have also encouraged the waste management system that is liable to preserve the natural resources and save them from completes exhaustion. This has been recognised as a major step from their end, mostly in the context of UAE, where the natural resources are being exhausted rapidly due to the rich lifestyles of their residents. The Legal Responsibilities of Grandiose Resorts and SPA have insisted them to follow all the Government rules and regulations. They have ensured all the Corporate Social Responsibilities in their organisation and kept checking them with care. They always tried to imply them into their decision-making policies (Rettab, Brik Mellahi, 2009). Organisations in Hospitality sector are always liable to earn the maximum profits from their marketing, as it has already been recognised as the most revenue generating industry across the world. They are also liable to provide the highest levels of services to their guests and maintain them always to achieve sustainability in the market. However, in the argumentative words of Politis et al. (2009), managers from this sector often confront massive issues related to the ethical considerations. Ethics of Environmental Sustainability and their Implications in Hospitality Industry: As per the discussion of Burchell Cook (2006), the hospitality industry has been found as the major responsible for the negative impacts of the environment. This industry is believed to have frightening consequences over the environmental issues. However, the recent environmental considerations addressed by most of the organisations have changed the perception radically. In most of the cases, the ethical considerations from these organisations have empowered the environmental sustainability effectively. It not only has encouraged the managements to earn more customer loyalty through this, however, it also has allowed them, to meet their financial expectations as well. In the words of Katsioloudes Brodtkorb (2007), the successful implications of ethical considerations have allowed the organisations to bring an environmental sustainability issues in forth. Grandiose Resorts and SPA has also approved these considerations as beneficial enough for their financial expectations and consum er trustworthiness. Grandiose Resorts and SPA has played a major role for the environmental causes and enabled promising actions in energy saving policies. As per their reviews, the hospitality sectors are mostly responsible for the damages in nature as they ruin the biodiversity massively. They find themselves responsible enough for exhausting the natural resources rapidly along with the water resources. Grandiose Resorts and SPA has coined these issues and grudges from the perspectives of the social people. They have always considered these obligations carefully while planning their policies of corporate social responsibilities. Environment issues faced by Grandiose Resorts and SPA Hotel industry provides or contributes largely impact on the environment and this industry is trying to improve the condition at the regional or local context. Grandiose Resorts And SPA produces daily various hazardous products that are liquid, gas, powder, solid or dust particles. These products are not healthy at all. On the other side, non-hazardous products that are non-toxic comes out from resorts. These products mingle with sea water and pollute the water. The waste disposal is increasing day-by-day. Grandiose Resorts and SPA can try to manage this with recycling projects. As stated by (Alonso Csaba, 2012), these toxic and non-toxic products are harmful to both human and animals. Birds are facing issues from the polluted water. Not only water, air is polluted with the hospitality industry. The waste from the hospitality sector gets higher with the advancement of time and these affect the environment directly or indirectly. In global basins, 920, 000 tonnes of food items are wa sted from which 75% food items can be eaten. In the case of Dubai, the cost of food that is wasted in UAE from the hospitality sector is estimated at a few billion per year. As the researches done in the recent time, it is clearly showed that hospitality sectors create the waste that is mostly from 90% of the UK citizens, 30% Americans citizens and 70% of Australian citizens. Plants, sea and animals of Dubai get affected of this place. Local animals in Dubai are Arabian fox, sand Gazelle, Arabian Tahr, Arabian Leopard, Hare and Spiny tailed lizard. This country has several sea animals like, Pelagic, Demersal Fish, the shallows, Khor Kalba etc. Several marine animals are there like, Sea turtles, sea sharks, whales and Dolphins. Dubai faces the issues undrinkable water and emissions of carbon di-oxide etc. In most of the cases, the fundamental idea of improving the social and environmental practices is involved with sustainability. Thus, they are often enabled in the market segmentation processes as well. This process always indicates at a collective form of services, through which organisations are liable to enhance their loyalty from both people and government perceptions. Grandiose Resorts and SPA has also taken several factors into consideration while designing their environmental practices. They have strategized several goals on the basis of their prof itability. However, most importantly they had succeeded to engage their shareholders and stakeholders in their environmental practices Pearce (2012). This consideration has brought them enormous success in the hospitality sector. Grandiose Resorts and SPA must follow Federal Law NO. (24) Of 1999 that is for the protection and Development of the Environment of UAE. The economic responsibilities have also been followed by Grandiose Resorts and SPA, which included several actions under consideration. They have implicated strategies to involve guests in the environmental practices while strategizing the CSR activities. They have also propagated public awareness policies while promoting their services. In the words of Hooley, Wellens, Marriott (2012), appointing local people and training them to work under a workforce culture have benefited the local economic structures effectively. Dubai is a country which is clearly based on the energy of oil resources and the water and air of this place are affected of this. Environmental sustainability activities of Grandiose Resorts and SPA Moreover, in Dubai region where the Grandiose Resorts and Spa are located is nearby the sea as it is on Jumeirah beach. As this place is nearby the sea, the saline water is not healthy for a drink. It is very difficult to purify the sea water as the seawater is very saline. The sea water cannot be drunk and Dubai region is full of oil resources. Energy resources are the main economical standpoint for Dubai and financial support comes from energy that is oil-resources. Grandiose Resorts and SPA generates a significant amount of waste that is organic and the hospitality centre can follow recycle option. In addition with this, this organisation can follow reducing the waste costs as it helps to develop reusable resources that come from the landfill. Any sort of diversification within it may change their goals and conclude with a mere failure in the industry. Approaching towards the maximum number of consumers and providing them the best services are considered as the top priorities for them. However, they are also liable to follow their corporate social responsibilities as well. As stated by Fineman (2001), CSR activities are meant to be providing financial supports as well for the organisations through customer reliabilities. (Refer to Appendix) In Hospitality sector, most of the organisations are associated with the shareholders and stakeholders, who always expect value for their money. They are recommended to be learnt it extensively and convinced about the economic success through it. According to Gentile (2010), controlling the food waste and providing donations of food that have been wasted have allowed them to assure food preservations for the community and poor people. This is a major advantage they have addressed in order to earn a major scale loyalty among the consumers. Recommendations: Energy Management Efficiency: Grandiose Resorts and SPA has introduced the most effective tools for their energy consumption policies. One of them is known as the Energy Star Portfolio Manager, which is liable to provide the additional information about nature as well. The use of Centralised Room Management System (CRMS) in Grandiose Resorts and SPA has effectively controlled the air conditioning system. It has allowed them to prevent massive carbon emission caused by the uses of air conditions in the organisation. The use of Centralised Room Management System also helps the organisations to control lightning in the guest rooms. The use of occupancy sensor all along the guest rooms has reduced the overall electricity consumption. Using the LED lightning in the rooms has not only reduced the electricity consumptions, it has also reduced their costs up to 50% per month. Management of Grandiose Resorts and SPA has considered their ethical values with active manner. They have led their strategical movements to the ne xt levels from the conservative techniques. Grandiose Resorts can install a reflective roof with energy curtains in freezer rooms with SAS switched to LED lights as the cost of $2,307 and with the savings of the first year would be high. The technique of solar panel can be taken that reduces the cost of electricity with giving natural energy and heating. Commercial fuel cell system can give Grandiose Resorts and SPA a domestic hot water that is more efficiently than electricity. Reduce Waste Reduce and Recycle They have also focused on saving the water resources and enabled recycling policies to save the other natural resources. Grandiose Resorts and SPA has coined an extensive range of trustworthiness among the global travellers, who are highly concerned about the natural resources. Recycling the wastage foods for the animals and produce substances from them for the animals along with the aquatic lives has also provided them with a massive success from environmental perception. Reusing the attributes and other materials for the guests along with the employees have also reduced the consumption of natural resources. The organisation can recycle the food scraps with bulk waste that contain intensive liquid fertiliser. Enabling recycle technologies in the organisations have allowed them to enjoy a recommendable position in the hospitality business sector. They have focused on contributing towards the natural resources and conserve them for the future generations. They have found these techniq ues fruitful enough in their economic growth as well, which have encouraged them to introduce several other actions, such as wide solar scales, commercial fuel power system, refillable amenity dispenser, megawatt system, soil moisture system, rainwater harvesting systems, and aerators. Water Management and Recycle Grandiose Resorts and SPA can ensure several actions under their ethical considerations, which included energy management policies for the future generations, water management policies for preservation, and waste management policies for recycling. Grandiose Resorts and SPA can use laundry equipment that has microprocessor with the controlling system, they can implement an ozone system with installing waterless urinals in public and employee restrooms and bathrooms. In the roof, Grandiose Resorts and SPA, they can use rain gauge for watering the organic garden and they can use soil moisture for pouring water to butterfly garden. Harvesting water that has saved in rain and bio-retention basin can be helpful. Reusing the guest linen and their towels saves the energy and water for the organisations. Water is an issue mostly in Dubai, Grandiose Resorts and SPA can use Aerators on all the place in public and hotel places that helps to reduce the use of water consumption by 40%. Grandiose R esorts and SPA need to maintain the pool where water leaks and waste most water. Moreover, Grandiose Resorts and SPA can distribute 2 types of bins for waste management to the local communities to provide support to the governments reunification policies such as, plastic, waste. They can use green waste bins for recyclable waste and black for non-recyclable products. Biodiversity conservation Tourism biodiversity conservation in hospitality is one of the important aspects of conservation of animals, birds and plants altogether. Conservation and biodiversity are significant for the corporate social responsibility. Nature conservation is important in Dubai and hospitality industry should look into this. Grandiose Resorts and SPA needs to focus on their CSR activities and enabled their workplaces to follow them effectively. They have encouraged several ethical and moral considerations in their workplaces in order to gain the desired reputation from the global tourists. The proper implications of CSR activities have provided them with a massive loyalty in this sector. Besides, they have also succeeded to gain desired trustworthiness from the government officials and nature conservationists. Under the moral and ethical considerations, they have also insisted their shareholders and stakeholders follow all the guidelines of their environmental practices and CSR activities carefu lly. It is really hard for an organisation to convince them to conduct the CSR activities and consider the ethical values in action. Biodiversity is associated with the ecological processes and it is associated with the human needs. The policy that can be taken by Grandiose Resorts and SPA is reducing the cycling, soil management, purification of water and providing pure oxygen. This system can regulate the climate and manage the air. Conclusion Corporate Social Responsibilities are considered as one of the most popular terms of modern era hospitality business. Organisations in the hospitality sector are always liable to follow them with proper ethical and moral considerations. Grandiose Resorts and SPA evaluate their ethical and moral standpoints that indicated towards conducting operations without harming the others. This study has tried to analyse all the factors that enhance these considerations. This study has also focused on the issues, which are liable to influence the ethical considerations for the organisations in this sector. 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